Branding Statements.  The Essence of Who You Are

Branding Statements. The Essence of Who You Are

I am often asked by candidates to review their resume and provide initial impressions. In a previous blog, I wrote about “The Seven Deadly Sins Of Resume Writing” which discusses the tactical side of a resume such as spelling, grammar, past/present tense, duties vs. responsibilities for job descriptions, etc. In this blog I’ll discuss the advantage of a Branding Statement to capture the essence of you.


“The Resume Branding Statement” is a short one-line statement located at the top of your resume to describe who you are and what you do. It takes the pace of the outdated “Objective” section. It’s a real power statement for reviewers of your resume to quickly determine what you do, what you bring to the table, and how you can benefit their company. It should build confidence in the reader to justify spending more time to go through the remainder of your resume. It takes a while to develop the feel of a good branding statement so, below are a few examples I’ve come across over the years.


Branding Statements Examples:

  • Product Management Professional Specializing in Cloud-based Solutions
  • Account Executive Specializing in Software Products and Services
  • Trusted IT Advisor
  • Visionary Project Manager With Proven Track Record
  • Product Driven Executive with Demonstrated Experience In Creating Compelling Online Companies
  • Experienced Director Building & Managing World-Class Multifunctional Teams
  • Seasoned Top-Performing Technically Proficient Pre-Sales Professional
  • Specializing in Tech Sales Enablement of High-Volume Channel & Partner Sales
  • Sales, Marketing & Business Development Management Professional
  • Corporate Budgeting Planning Specialist with 15+ Years Experience


The important thing there is to create a branding statement that is short and to the point. It needs to be customized for the position(s) you are applying to. It’s best to position the branding statement underneath your name and before your core competency section and make it stand out by using a different font or italics, all of which comes before your Professional Experience section.


Bob WonderSalesGuy

(415) 555-1234


~ Sales Professional Specializing in Cloud-based Solutions ~





– etc.

At Fairwinds Recruiting we offer a resume review and assessment service. Click on Resume Tools to learn more.

Dan Counts Founder Fairwinds RecruitingDan Counts, Founder of Fairwinds Recruiting (Twitter @FairwindsRcrtg) is a recruiter/coach for candidates and clients, specializing in the software and consulting industries for Enterprise Performance Management (Oracle/Hyperion), Business Intelligence, Human Capital Management, Data Science/Big Data, Cyber Risk Security, Sales, and Product Management. His hands-on positive style as an advisor to candidates and clients provides an environment for redefining the recruitment experience one placement at a time, resulting in better long-term matches. Residing in Monterey, CA near Silicon Valley, he works with boutique firms to large companies nationwide. In his free time he enjoys sailing, hiking/walking, woodworking and most recently home coffee roasting. You can check out his website at

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